Our Story
Our Story: A Joyful Journey
Hello, incredible parents and caregivers! Welcome to Joyfull, where we embrace the beautiful chaos of feeding our little ones. I'm Emma, a specialised paediatric speech therapist, feeding expert, and the passionate founder behind Joyfull and Raised with Joy. From my cosy corner on the South Coast of NSW, Australia, I’m here to help turn every bite into a joyful adventure.
Lovely Feeding Experiences from Day One
Inspired by nature – the grip of a little fist, the curve of a palm, the curl of a tongue – our BPA-free, silicone feeding dishes, cups, utensils, and accessories are thoughtfully designed to meet the dynamic feeding needs of young children. At Joyfull, we believe eating should always be a vibrant, squish-tastic celebration! But that’s just the beginning.
Meet Emma: The Heart Behind Joyfull
I’m not just a professional; I’m a mum to a lively toddler named Louis and the proud author of The Joyfull Guardian Guidebook. As a Neuroprotective Developmental Care (NDC) accredited therapist, I’m dedicated to providing evidence-based support to help families on their breastfeeding and bottle-feeding journeys. My kitchen is my playground where Louis, my partner, and I whip up yummy food and create joyful memories.
Our Vision: A Lifetime of Joyful Eating
Through my journey as a speech pathologist, I’ve witnessed the transformative power of holistic feeding support. Establishing joyful mealtimes from the start can profoundly impact a family's wellbeing. Joyfull was created to be the leading resource in the feeding experience, ensuring every family can raise children who love food for life.
More Than Just Products
Joyfull is more than a collection of exceptional feeding tools (though we’re pretty proud of those too!). We’re a vibrant, supportive community dedicated to empowering caregivers and clinicians. From tackling the mysteries of purees to navigating picky eating with grace, we provide judgement-free guidance, practical tips, and heartfelt support.
Let’s Make Eating Joyful Together!
We understand that mealtimes can sometimes feel like an emotional rollercoaster. Trust me, I’ve been there! That’s why our goal at Joyfull is to equip you with the knowledge and tools to make informed decisions and confidently guide your child’s mealtime journey. Whether you’re a new parent or a seasoned pro, we’re here to help you cultivate happy, balanced, and joyful mealtimes.
The Journey to Joyfull: My Personal Story
When my son Louis arrived early due to pregnancy complications, feeding became a whole new challenge. Despite my professional expertise, I faced the same struggles many parents do in the special care nursery – monitors, humidity crib, and developing feeding skills. This experience opened my eyes to the profound need for early, individualised support, not just in those first days but through every stage of a child's eating journey.
I wanted to share my experiences with the wider community and provide access to products, resources, and information for parents and professionals. Even my amazing partner, Josh, who lives and breathes my world of feeding, sometimes needs all the tools and tips we offer.
In the Joyfull world, a well-fed child means happiness for all: the child, you, and us. So, let’s embark on this journey together, turning every mealtime into a joyful celebration. Because when your child is feeding well, they’re happy. You’re happy. And we’re happy too!
Let’s Make Every Bite a Delight!
Welcome to Joyfull, where every word we share is infused with vibrant energy and playful cleverness! Let’s make eating joyful!
Emma
Founder, Joyfull & Raised with Joy